Pride 2020: 10 fashion brands supporting the LGBTQ+ community | Fashion

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Pride 2020: 10 fashion brands supporting the LGBTQ+ community

Although there’s no parade this year, Pride in London is being celebrated in plenty of virtual events, so dress appropriately in pieces that look good, and help do good

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Wed 24 Jun 2020 01.01 EDT

  • Ami

    100% of the proceeds of Ami’s four-piece Rainbow capsule collection will be donated to GLAAD, the non-profit media advocacy organisation which accelerates acceptance for LGBTQ people by provoking a global dialogue against discrimination and prejudice. Cap, £90, amiparis.com
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  • Puma

    To celebrate Pride Month, Puma are launching From Puma With Love in collaboration with Cara Delevingne. 20% of the proceeds from the collection will be donated to the Cara Delevingne Foundation, a project of the Giving Back Fund, in support of LGBTQIA+ charities including GLAAD, The Trevor Project and Mind Out. T-shirt, £27, eu.puma.com

  • Palladium

    Palladium have reworked two of their classic styles for their Palladium Pride collection, of which they are donating 10% of sales to the Terrence Higgins Trust until November. Trainers, £70, palladiumboots.co.uk

  • Wrangler

    The jeans brand is launching a summer 2020 capsule collection of which 100% profits will be donated to the LGBT Foundation, a charity promoting equality and wellbeing for LGBTQ+ communities. Hoodie, £55, eu.wrangler.com

  • Levi’s

    All of the proceeds from Levi’s Pride collection will go to OutRight Action International, an organisation that elevates the stories of those who have been marginalised, and strives to ensure that everyone everywhere has the right to be proud, free and visible, no matter who they are or who they love. Denim jacket, £110, levi.com

  • Ugg

    In celebration of Pride Month, Ugg have released a colourful all-gender Pride collection, and are donating $125,000 to their global partner GLAAD. Pride slides, £100, ugg.com

  • All Saints

    All Saints are donating £10 from the sale of every T-shirt or vest in their Pride collection to the Kaleidoscope Trust, a charity that works to uphold the human rights of LGBTQ+ people internationally. Vest, £35, allsaints.com

  • Converse

    Converse marks its five-year anniversary celebrating Pride, having donated more than $1,000,000 in support of local and global LGBTQIA+ organisations, including longstanding partner It Gets Better Project. This year, Converse has pledged to support It Gets Better Project, Ali Forney Center, BAGLY and OUT MetroWest with charitable contributions from its Pride collection. High tops, £60, converse.com

  • Asos

    Not only are Asos donating 100% of the profits from their fourth collection with GLAAD to the charity, but they are also collaborating with LGBTQI+ talent to amplify their voices and stand in solidarity with all members of the community. T-shirt, £24, asos.com

  • Pantherella

    Pantherella, based in Leicester, is partnering with local LGBT sexual health charity Trade to launch its unisex sock – 10% of all sales are being donated to the organisation. Trade provides free and confidential health advice, information and services to support the LGBT community. Socks, £14.50, pantherella.com
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